MY CREATIVE JOURNEY
A passionate multi-channel Designer with 10 years' experience, demonstrated in the UK and international markets within the fashion, beauty and hospitality industry. Proficient in digital and print design, Jessica is involved with design concept to campaign creation.
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Jessica Amy Design's expertise include: email design and platforming, front-end web design, branding, packaging and in-store POS, organic and paid social media marketing content and product, celebrity and influencer campaigns.
• Design and deliver visuals for weekly or monthly emails adhering to the brand guidelines. Supporting new product launches and promotional activity.
• Assisting with artwork for websites and formatting for desktop, mobile and tablet.
• Producing external work for clients' stockists such as; QVC, M&S, WHSmith, LizLoves and Sephora.
• Creating printed assets for retails such as lightboxes, endcaps, shelf talkers, magazine inserts, in-store video ads.
• Designing animated reels, grid posts and story videos to be used for paid affiliates and organic social.
• Retouching, resized and provided high quality imagery to be used across PDP’s, landing pages, emails and social.
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• Creating animated reels, grid posts and story videos to be used for paid affiliates and organic social.
• Assisting on artwork tailored for international and UK based audiences.
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• Producing new brand visuals with brand guidelines, logo designs and photo shoot aesthetics to implement across the entire company.
JESSICA AMY
DESIGNS
FREELANCE GRAPHIC DESIGNER
PEOPLE TREE
SENIOR GRAPHIC DESIGNER
• Designed and scheduled emails targeted to the UK and international audiences with Seguno and Emarsys platforms.
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• Maintained the visuals of the UK and EU website platforms using basic HTML and Shopify Plus platforms.
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• Created campaigns for collaboration projects and worked closely with external brands, such as BBC Earth, V&A Museum, and Moomin.
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• Educated consumers through campaigns about the impact of the fashion industry; by informing them about the effects of the environment, the work the artisans do with traditional skills and showing clarity within all aspects of garment design.
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• Spotlighted the brands certifications such as GOTS, WFTO, Fairtrade, Soil Association, Peta-approved Vegan and Tencel Lyocell.
• Helped raised awareness of national campaign days through social media and emailers such as WFTO day, Fairtrade Fortnight, International Women’s Day, International Day of Peace, Organic September, Fashion Revolution Week, I Love Linen campaign and Earth Day.
• Supported events such as tradeshows and sample sales with printed look books, posters and business cards using responsibly sourced materials.
SENIOR GRAPHIC DESIGNER
• Designed content for the Little Mistress, Girls on Film and Paper Dolls brands.
• Worked closely with the marketing and copywriting team by creating artwork for weekly mailers.
• Maintained the aesthetics of the website by updating the homepage, pop up forms and landing pages.
• Supported external wholesale clients such as the Debenhams stores in the UK and Middle East with artwork for window displays, instore signage, POS and light boxes.
• Created printed advertisements by showcasing the brand via the London underground, motorway billboards and through magazine ads.
• Made content to support competitions, new brand launches and celebrity collaborations across social media platforms.
• Spotlighted new brands that launched on the website with artwork for; Warehouse, Oasis, Linzi’s Footwear and Rock n Roll Bride.
• Assisted the internal wholesale team with monthly look books and tradeshow POS.
LITTLE
MISTRESS
DIGITAL DESIGNER
MISSPAP
JUNIOR GRAPHIC DESIGNER
• Adapted to a fast-paced environment and worked on multiple tasks by creating daily web banners and emailers to go alongside promotions and new product launches.
• Improved sales growth through designs for; Instagram and Snapchat campaigns, GIFs, blogger takeovers and paid Facebook ads.
• Created Geofilters for Snapchat events such as Coachella (April 2017).
• Worked on artwork for numerous celebrity and influencer collaborations launches such as Ferne McCann, Megan Mckenna and Olivia Buckland.
• Assisted on the launch of Misspap’s concession at Topshop Liverpool One (June 2018), designing assets for print; vinyl wall stickers, POS poster stands and swing tags.
• Designed printed assets for PR events and collection launches; step and repeat boards, posters, business cards, menus, look books and invitations
• Attributed to high target sales through seasonal campaigns such as the Boxing Day sales and Black Friday campaigns.