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PORTFOLIO
Showcasing a selection of design work.


Sephora | Fragrance Mists Stand
Sephora instore fragrance stand


Half Magic x Sephora
Half Magic brand launch exclusive to Sephora.


Sephora | Power Pairs Beauty Campaign
Sephora security gates instore A People Tree x BBC Earth Collaboration focussing on the vulnerable animals and shining a light on animals such as cheetahs and polar bears as a result of losing their natural habitats. To educate readers through landing pages, social media, website assets and emails.


Ingredient Led Skincare | Sephora Content Edit
Content edit for Sephora


Merit x Sephora Brand Package
Merit x Sephora brand package


Sephora Clean Girl Makeup
Sephora Clean Girl Makeup


Sephora | Fragrance Content Edit
Sephora fragrance edit


Bask x Sephora
Assisting with the brand launch Bask sunscreen online at Sephora.


Sephora | Matcha Content Edit
Sephora Matcha Content Edit


Charlotte Tilbury x Sephora
Charlotte Tilbury Brand Package for Sephora


Glossier x Sephora
To create New Year themed activity to launch the party season collection and winter wedding products. Assets included homepage banners in desktop, mobile and tablet version.


The Rustic Loaf Bakehouse | Brand Logo Design
The Rustic Loaf Bakehouse is a small independent bakery of breaded goods based in the Midlands. The client required a logo for the brand launch to take online orders and attend farmers markets.


Smile & Smile | Rebrand
To design homepage banners for N.O.S. Clothing, a womenswear brand based in Dubai and the UK. Themes included partywear and winterwear collections in a collage style to fit with the branding aesthetics.


Percy & Reed | Curl Control Product Launch
The brief was to create artwork for the launch of Percy & Reed's new Curl Control product launch. For this London haircare brand, they required engaging video teasers, informative and educational 'how to' emails and accompanying web banners.


Percy & Reed | Sephora International Instore POS
Create in-store lightboxes and posters to promote the Percy & Reed brand in various South-East Asian Sephora stores, including Singapore, Indonesia and Malaysia. Using the brands recent campaign imagery and flat lays to promote healthy scalp hair.


Percy & Reed | QVC Product Launch Campaign
The brief; to create assets for Percy & Reed's Give Me Strength Regime product launch on the QVC TV channel. Through emails and social carousels to engage with customers about the limited offer and reach a new target audience.


Percy & Reed | Educational Emailers
To design informative newsletters for the Percy & Reed audience with product focussed tutorials, step by step guidance for taking care of healthy hair and in-depth knowledge on the ingredients within the products.


Percy & Reed | WHSmith Airport Window Displays
To produce window animations and instore poster and shelf artwork to promote Percy & Reed's collection stocked in WHSmith's UK airport shops. The front window animations are 10 second videos displayed on screens by the main door promoting P&R mini travel products.


Percy & Reed | M&S Instore Endcap Display
To create endcap displays and shelf posters to promote Percy & Reed in the beauty section of Marks and Spencer shops around the UK. With artwork supporting the wide range of products, branding and history of Percy & Reed to reach a larger audience.


Percy & Reed | Menopause Awareness Campaign
A Marks & Spencer instore collaboration with the brand Prai in support of Menopause Awareness Month. To educate the reader on menopause symptoms and products to support the health of the hair and scalp through instore magazine inserts and emailers.


People Tree | V&A Summer Collaboration
Design creative assets for People Tree's summer V&A collection, using the two garment floral prints for design inspiration to launch the collection online, in stores and through wholesale clients. To produce work for clothing labels, gift vouchers, emails and social media posts.


People Tree | Organic September Campaign
Organic September is a yearly campaign by the Soil Association to celebrate the benefits of buying and wearing certified organic materials. The brief was to educate People Tree's audience with the effects on the climate, the environment, protecting our sea and the people who produce the garments.


People Tree | Moomin Campaign
Assisted with the launch of People Tree's x Moomin collaboration. By creating emails, website assets and social videos using the Moomin brand guidelines and People Tree's target consumers.


People Tree | V&A Japanese inspired Collaboration
People Tree's latest V&A collaboration inspired by the V&A's Kimono: Kyoto to Catwalk exhibition. To promote the launch and using the two Japanese inspired prints from the collection, creative assets included launch emails, social media artwork and website collateral.


People Tree | I Love Linen Campaign
Collaborating with I Love Linen by designing informative assets to educate the audience on the benefits and environmentally friendly uses of wearing the material of linen. Through social media campaigns, emails to promote People Tree's linen products and history on where the brand gets the materials from.


People Tree | BBC Earth Campaign
A People Tree x BBC Earth Collaboration focussing on the vulnerable animals and shining a light on animals such as cheetahs and polar bears as a result of losing their natural habitats. To educate readers through landing pages, social media, website assets and emails.
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